Ramblin’ Rodarosa Grassfed Beef

Our vision is to safely and properly provide grass-fed beef to individuals, restaurants and food suppliers in West Texas.

Ramblin’ Rodarosa Grassfed Beef supports the growing movement helping people have ownership of their food supply – food sovereignty.  More and more people want to know where their food is grown and raised; they want to know that it is safe.

Sadly, a lot of food products are labeled ineffectively and at times, falsely.  Because of the misuse in product labeling and the lack of a standardized labeling process, there are a lot of options available when buying beef.  Even “grassfed” doesn’t truly mean that animals are fed grass year-round.  In fact, it may only mean that they are “grass-finished.”  Most labels don’t tell the whole story!  For us, grassfed means just that – in the pasture, grazing for the whole life of our cattle.

Labels can be deceiving – even misleading.  Did you know that the method of finishing of cattle can vary greatly and influence the quality and nutritional value of beef products?  Grassfed can mean a lot of things, and the verbiage can be confusing and misleading.  Initially, my intent was to produce grassfed beef, but then I learned that grassfed can mean feeding hay in a confined space of a feedlot to “finish” a steer before slaughter.  I may be a beginning rancher, but I know I don’t want to eat that!  As a start-up, I know that branding is important, and I need to ensure the right information is communicated clearly in my marketing and to the consumer.